recent comments
Denise Wymore on May 13, 2008
my upcoming conferences




:.see all
about me
Hi, I'm William. I'm the Director, Online Banking & Engagement at Vancity, Canada's largest credit union.
My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).
my peers
:.BankerVision
:.Banking Kismet
:.Banktastic
:.The Bankwatch
:.Benry
:.The Boardcast
:.Buzz Canuck
:.The Client Side
:.CU Communicator
:.CU Employee
:.CU Hype
:.The CU Loop
:.Currency Marketing
:.Denise Wymore
:.Doug True
:.EverythingCU
:.The Financial Brand
:.Marketing ROI
:.NetBanker
:.Nexus Connection
:.Noise to Signal
:.Open Source CU
:.Social Signal
:.The Story
:.Tinfoiling
:.Trey Reeme
:.Verity's Our Voices
See you in Minneapolis.
I'm off to Minneapolis tomorrow for CUES Experience.I'm excited to see so many of my CU alum there, including Morriss Partee, Tim McAlpine, Robbie Wright, Denise Wymore, Brent Dixon, and am most excited to finally meet Ron Shevlin, Steve Williams and Christopher Stevenson in person after months of being eConnected. I hope I didn't miss anyone - did I?
I'm presenting a Credit Union case study from Vancity, covering who we are, how we show up and how we leverage social media. Should be a good presentation.
It's also been a fantastic way to procrastinate finishing my chapter for the new Age of Conversation. Truth be told, I'm starting to panic, it's due in 3 days.
If you'll be in Minneapolis, please say hi.
Now I gotta figure out how to transport fresh fruit across the US-Canada border, because my son Ivan is expecting tiny apples from a place called Minneapolis (say it aloud).
Labels: changeeverything, conference, credit union, CUES, currency marketing, everythingcu, gonzobanker, shevlin, vancity
posted on Monday, May 12, 2008
I can be a genius, but not most of the time.
Thanks to Ron Shevlin for this cute little bit of web fun. It's called The Blog Readability Test, and it ranks your website according to the intellectual level of your writing.When I input my homepage (www.azaroff.com), I get this:

But when I input my blog page (www.azaroff.com/blog), I get this:
My take is that it merely ranks the basic language I use and assesses it according to certain milestones of education. Simplicity is key, so I'm not offended, I want to be accessible.
A cute little tool. It also advertises something called cashadvance1500, which I removed in the code the tool spits out. This is a payday loan service, and is likely to be evil. So I need to give that caveat as well... Everything comes back to banking, doesn't it?
posted on Wednesday, November 21, 2007
This work is licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.
