about me
I'm William Azaroff. I direct Online Strategy & Community Engagement at Vancity, Canada's largest credit union.

My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).

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:.Banking Kismet
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:.Buzz Canuck
:.The Client Side
:.CU Communicator
:.CU Employee
:.CU Hype
:.The CU Loop
:.Currency Marketing
:.Denise Wymore
:.Doug True
:.EverythingCU
:.The Financial Brand
:.Marketing ROI
:.NetBanker
:.Nexus Connection
:.Open Source CU
:.Small FI Blog
:.Social Signal
:.The Story
:.Tinfoiling
:.Trey Reeme
:.Verity's Our Voices
:.Visible Banking
:.Web Strategy

Canada leads the world in use of Online Banking.

Canada Leads World in Online Banking Usage

Well, it's always nice to be number one (well, maybe not).

Yesterday comScore released their study which shows that "Of the 37 global markets individually-reported by comScore, Canada ranked number one in adoption of online banking, with 67.1 of Canadian Internet users banking online in April 2008."

It also shows...

RBC Financial group led the category with 4.6 million visitors, followed by TD Bank Financial Group with 4.5 million visitors and Bank of Montreal Sites with 3 million visitors. Among those banks in the top 10, Bank of Montreal Sites experienced the greatest increase in visitation during the past year, growing 22 percent.

I wonder if my friends at BMO are surprised by this.

The study also showed that the heaviest users of online banking are 45-54 year olds. At first this may seem surprising, but in fact, they are also likely the heaviest bankers: "The segment shows both high penetration (73 percent) and the heaviest frequency in usage (12 visits and 157 pages per visitor per month)."

So can we just admit that online banking is just banking. If your financial institution still talks a lot about online but still has its heart firmly in the branch, here's some ammunition to change the conversation.

Read the press release here.

Labels: banking, credit union, web

posted on Friday, July 11, 2008

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An update on BarCampBankBC.

Here's a little update on BarCampBankBC.

We started a Facebook page. You can sign up for the event there and use it to help spread the word.

Pecha Kucha
We decided to do a Pecha Kucha to close out Day One. What's a Pecha Kucha? Glad you asked.

Pronounced "peh-chak-cha," it is a mix of show-and-tell, open-mike night and happy hour. It has become the forum for ideas on design, architecture and lots of other stuff. Pecha Kucha has swept the world in just four years now having taken place in over 80 cities globally. Each presenter is allowed 20 images, each shown for 20 seconds each. This gives each presenter 6 minutes 40 seconds of fame before the next presenter is up. This keeps presentations concise, the interest level up, and gives more people the chance to show.

We have 12 spots open. To grab the spot you want, add your name and presentation description in the table on the wiki.

38 people so far
We currently have 38 people signed up on the wiki, and I'm very excited at the diversity of attendees. You can see the full list here.

Sponsors

We now have all our sponsors in place, which is very exciting, and helps keep our costs way down. They include:

So make a plan to come to BarCampBankBC and join the conversation. We'd love to see you here...

PS: Tim also has a post today, where you can download some nice banners for BCBBC, like this one.

Labels: banking, barcampbankbc, credit union, innovation, vancouver

posted on Wednesday, June 25, 2008

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Make a plan for BarCampBankBC.

Yesterday, Gene Blishen and I booked the space for BarCampBankBC. I'm very excited that we got such a great space at BCIT (British Columbia Institute of Technology).

BarCampBankBC will take place in Vancouver all day on Saturday, September 20th and a half day on Sunday the 21st. You can sign up here.

What is BarCampBankBC?

What if we changed banking and finance? The aim of BarCampBank is to foster innovations and the creation of new business models in the world of banking and finance.

It's going to be an amazing time, and may just:

change the way you do your job
introduce you to new concepts and innovations
connect you to some amazing people
inspire you

We've already got 16 people coming from some great FIs and vendors, including HSBC, Industrial Credit Union, Westminster Savings Credit Union, Everything CU, Credit Union Central of BC, Creative Brand Communications, Citizens Bank of Canada, Ripple Project, Open Money, Mount Lehman Credit Union, Community Savings Credit Union, Vancity and Currency Marketing. And I just noticed Denise Wymore is planning on coming in for it.

I have no doubt that by the time September 20th and 21st arrive many more FIs and vendors will have signed up.

BCIT's downtown campus is extremely well located, right in downtown Vancouver. If you're coming in from out of town, you can walk there from any of Vancouver's downtown hotels. It's also very close to a SkyTrain station, so it's easy to get to from almost anywhere.

All that for about $35 Canadian. So go ahead, add your name to the wiki and come on down.

See you there!

UPDATE (May 29): Thanks to Boris for adding this event to Upcoming.org!

Labels: banking, barcampbankbc, credit union, currency marketing, innovation, technology, tinfoiling, vancity, vancouver

posted on Wednesday, May 28, 2008

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The last day to vote in The Webbys.

A great article in the local daily 24 Hours today about ChangeEverything.ca (below). Today is the last day to vote for The Webbys. If you haven't already, please take a moment to do so now.

Thanks!

UPDATE: The writer seems to have spelled Kate's name wrong in the article. For the record, it is Kate Dugas.

Labels: banking, changeeverything, credit union, news, vancity, webbys

posted on Wednesday, April 30, 2008

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Net.Finance reflections

This year's Net.Finance conference was the best yet. This was my third annual Net.Finance (not including their Online Innovations conference this past January).

The first year, I was new to financial services, and it was a great opportunity to learn about the industry from some of our leading thinkers and doers. The second year was great for networking, but the presentations were somewhat hit and miss. This year many of the presentations were strong, and the people I met were incredible. It was a great experience, professionally and socially.

The main takeaway I have from this year is that the online part of the financial services sector is at a healthy, natural plateau. Many of the things we've been exploring are now in place, and it's time to execute, learn and improve. This includes metrics and analytics, optimization (A/B testing and multivariate), search engine marketing & optimization, website usability and core online banking functionality. We've gone from a period of doubt and experimentation to a period of adoption and execution.

I sense many of my peers are getting the respect they deserve within their organizations, and have roadmaps in front of them to follow. All the while they're keeping an eye on some of the upcoming innovations, including social lending, personal financial management and mobile banking. I was amazed and heartened by how many more people were open to the Prosper and Wesabe models. A year ago, it was all so foreign, and many people I met at other FIs just didn't have it on their radar. Not any more.

If you want to catch up on great blog coverage of the conference, my peer at Westminster Savings Credit Union, Ed Brett, captured it all on his new and valuable blog, Small FI Blog. Check it out.

Labels: banking, conference, credit union, netfinance

posted on Saturday, April 19, 2008

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Come on down to BarCampBank BC.

I'm excited to announce that on September 20, 2008 BarCampBank is coming to Vancouver.

Gene Blishen, Tim McAlpine and I are putting a stake in the ground, after talking about doing it for some time.

Now, some of you may be asking, what the hell is a BarCampBank. From the main BarCampBank page:

What if we changed banking and finance?
The aim of BarCampBank is to foster innovations and the creation of new business models in the world of banking and finance.

The first one in North America was in Seattle last July, and it was a truly transformative experience. For me, the ideas, relationships and bonds formed in those two days are invaluable, and the memories of it are strong and very good.

Lots of details to be worked out, like an exact location, but it will take place on September 20, 2008. The cost is always break-even (think $25 CAD), so its worth the travel expense for my East Coast readers.

Go to the wiki page to add your name to the list. It will not disappoint!

PS: Thanks to Morriss Partee, whom I credit for keeping BarCampBank alive and kicking in North America. Thanks Morriss, looking forward to seeing you here! Also, I believe it was his idea to create something with the acronym BCBBC. Who couldn't love that!

NOTE: My original post accidentally said that this was on July 20th. It is, in fact on September 20th!

Labels: banking, barcampbankbc, barcampbankseattle, conference, credit union, currency marketing, everythingcu, innovation, social media, technology, tinfoiling, vancouver, web 2.0

posted on Friday, April 18, 2008

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