about me
Hi, I'm William and I head up the WEB Team (Web Engagement & Banking) at Vancity, Canada's largest credit union.

My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).

I can be found on LinkedIn, Twitter and Facebook

Social Media Marketing Best Practice: Community Engagement

About a week ago, Morriss Partee blogged this: Social Media Marketing Best Practice: Use multiple media.

In this post, he tagged me, along with a few others, to continue a topic of Social Media Marketing Best Practices started on the Twist Image blog by digital marketing guru Mitch Joel.

He asked me to continue this thread by adding my two cents, so here goes.

My Social Media Marketing Best Practice is Community Engagement:

I used to call it Web 2.0, but that seemed to focus too much on technology. So I started calling it Social Media, but I think that focuses too much on the tools and leads us to jump to solutions before we fully grasp the issue we're trying to address. Now I simply call it Community Engagement. The most important thing is to never lose sight of our core objective: People. We need to keep the people we're trying to engage in a conversation front and centre, and develop a plan to inspire participation around a relevant topic, event, issue, brand, product or service.

I hope this thought furthers the conversation a little.

Thanks Morriss!

Labels: everythingcu, marketing, social media, social media marketing best practices project, web 2.0

posted on Monday, September 15, 2008

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3 comments
Great stuff William! Sooooooo... how DO you keep people engaged in the conversation? How DO you inspire participation?
comment from everythingcu on September 16, 2008

Nice post and I like the redefinition. Social Media doesn't work.
comment from

Colin Henderson on September 16, 2008

@Morriss - That's the hard part. Identifying the core audience that you want to engage and coming up with a plan that is inclusive and relevant and authentic and then starting the conversation. Knowing it will take a while to take root.

@Colin - Thanks!
comment from

wazaroff on September 16, 2008

Social Media Marketing Best Practice: Community Engagement

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