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IABC Communicating Social Responsibility Conferences

Online Innovations in Financial Services Marketing

Hi, I'm William. I'm the Director, Online Banking & Engagement at Vancity, Canada's largest credit union.

My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).

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:.Trey Reeme
:.Verity's Our Voices

From Mass To Grass is where it's at.

Let me start this post by stating that I am, in fact, a reasonably proud Canadian. So now I must confess something to you. I've never been to Toronto. Ever. Well, other than the airport a few times. Insane, I know.

So I'm very excited to take my first trip there to speak at the Canadian Marketing Association's extraordinary From Mass To Grass Word of Mouth Marketing conference.

I'm on a not-for-profit panel called Building Buzz for Good, along with Deborah Kaplan, the Executive Director of Zerofootprint, a renewable energy company. The panel is being moderated by Kate Trgovac a very well known and well respected blogger.

It is being described as so:

Not-for-profits have been organizing and activating grassroots influencers since their first inception. Learn from some of Canada's top and most innovative non-profit organizations and initiatives on how they build community, activate influencers and build support for their causes. If you are a non-profit or CSR-focused organization, this is a must attend segment.

Check out this funny video promoting the event (hat tip to Michael Seaton for the video):

Labels: canada, changeeverything, conference, corporate responsibility, social media

posted on Tuesday, May 27, 2008

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3 comments
You shouldn't feel as if it impugns your Canadianism to never have visited Toronto. Don't get me wrong: I've lived here for 11 years and I like it...but it's about the least Canadian place in Canada.
comment from Dan Dickinson on May 28, 2008