my upcoming conferences
:.see all
Hi, I'm William. I'm the Director, Online Banking & Engagement at Vancity, Canada's largest credit union.
My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).
my peers
:.BankerVision
:.Banking Kismet
:.Banktastic
:.The Bankwatch
:.Benry
:.The Boardcast
:.Buzz Canuck
:.The Client Side
:.CU Communicator
:.CU Employee
:.CU Hype
:.The CU Loop
:.Currency Marketing
:.Denise Wymore
:.Doug True
:.EverythingCU
:.The Financial Brand
:.Marketing ROI
:.NetBanker
:.Nexus Connection
:.Noise to Signal
:.Open Source CU
:.ShoreBank Voices
:.Social Signal
:.The Story
:.Tinfoiling
:.Trey Reeme
:.Verity's Our Voices
I'm off to Net.Finance.
I leave today for Scottsdale, Arizona to attend and present at the Net.Finance conference. This will be my third year attending Net.Finance, and I always come back with some great new ideas to implement, lots of ideas to share with my peers, some new friends and colleagues from across North America and a nice time away in a sunny climate.This year, it's especially nice because this is an important first anniversary for me. It was a year ago when I presented at Net.Finance about ChangeEverything.ca, and my journey on the conference circuit began in full force. Presenting at conferences has become a real passion for me. I get to share knowledge, meet lots of fascinating people, attend conferences that Vancity simply doesn't have the budget to send me to, and I get to perform in front of a crowd, which is something I truly enjoy.
This year I'm presenting on Corporate Social Responsibility As Key Differentiator, which is a fancy way of saying social marketing and social media. I'll talk about how Vancity's community focus takes an increasingly strong role in our advertising and marketing, how we can leverage that community work into successful use of social media, and how it positively impacts our triple bottom line.
I gave two practice sessions to my peers at Vancity on Friday, and feel ready to go on stage and present in Arizona.
And this year at Net.Finance marks another nice anniversary. It was a year ago, in April of 2007 that I changed my blog's purpose and focus from a place to put humourous links for my friends (with a whopping subscriber base of 8 readers at the time [thanks Ruben]) to a place where I discuss social media, corporate social responsibility, online branding and banks and credit unions (and now have a subscriber base of 140 or so readers [thank you]).
It's been profoundly rewarding, enlightening and social. I have met some great people through my blog, taken part in some amazing discussions, and have received some very useful feedback on my work. It's something almost indescribably wonderful.
So now I head off to Arizona, with five more major conferences ahead of me this year, an excitement about my work, and some extremely exciting projects ahead.
So thanks for reading, let me know if you'll be at Net.Finance, and I hope to break 500 connections on LinkedIn by the time I return.
Labels: banking, blogging, changeeverything, conference, corporate responsibility, credit union, LinkedIn, netfinance, social marketing, social media
posted on Sunday, April 13, 2008
4 comments
Good luck, William. I was unable to attend your practice b/c I was working from home on Fri, but it's a subject that I'm keenly interested in.
Ciao for now,
Alison
comment from 
on April 13, 2008
Thanks Alison. I'm in the airport waiting to go. I appreciate how much support I get from colleagues like you!
See you next week.
comment from
wazaroff on April 13, 2008
Congratulations on your anniversary! And enjoy the trip!
comment from
Michel on April 14, 2008
Even though I didn't watch your last practice run, the first draft presentation was great. You are in your element, and you'll do wonderful. Make sure to take some time for yourself too! Okuchisan
comment from
Anthony on April 15, 2008
make a comment
This work is licensed under a
Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License.