my upcoming conferences

IABC Communicating Social Responsibility Conferences

Online Innovations in Financial Services Marketing

Hi, I'm William. I'm the Director, Online Banking & Engagement at Vancity, Canada's largest credit union.

My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).

my peers
:.BankerVision
:.Banking Kismet
:.Banktastic
:.The Bankwatch
:.Benry
:.The Boardcast
:.Buzz Canuck
:.The Client Side
:.CU Communicator
:.CU Employee
:.CU Hype
:.The CU Loop
:.Currency Marketing
:.Denise Wymore
:.Doug True
:.EverythingCU
:.The Financial Brand
:.Marketing ROI
:.NetBanker
:.Nexus Connection
:.Noise to Signal
:.Open Source CU
:.Social Signal
:.The Story
:.Tinfoiling
:.Trey Reeme
:.Verity's Our Voices

WWF Canada nails social marketing.

This ad hits social marketing out of the park. Funny and accessible, it brings those "change-ready" consumers along for the ride, without dumbing down the message for the hard core base.

Nicely done, and really funny!