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Hi, I'm William. I'm the Director, Online Banking & Engagement at Vancity, Canada's largest credit union.
My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).
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Ready and raring to present.
I spent a big chunk of this past weekend creating my presentations for both Net.Finance 2008 and CUES Experience.
It's funny to look back at my initial presentation from last year's Net.Finance about ChangeEverything.ca. It was so full of words and clunky. I am relying mostly on images and my own storytelling now to get the message across. It's a big evolution, and I'm excited to see how it will go over.My talk at Net.Finance will be Corporate Social Responsibility As Key Differentiator, which may be like speaking socialism to a room full of bankers. Hopefully I can at least make it funny and entertaining. I am pulling data from our experience at Vancity as a community-driven organization, proving the model that social marketing can break through the clutter, epsecially in our heavily commoditized industry.
At CUES my talk is called Credit Unions and Social Media: A Case Study, and will cover a lot of the same ground, but deal a lot more with social media and go into more detail around how ChangeEverything.ca works. I have the luxury of a 75 minute session, which is by far the longest talk I have given. It'll be nice not to be pressed for time, and be able to engage in a discussion throughout, rather than at the end, time permitting.
I'll take what I learn from them to shape my end of the year keynote at the Partnership Symposium 2008. I'm really excited about it. My talk is called Engaging with the Social Economy, and I'm just starting to wrap my head around what I'll cover. It will deal with how credit unions are uniquely positioned to use the banking platform to make our society a better and more equitable place.Please let me know if you'll be at any of these events. I look forward to seeing you there.
Labels: banking, conference, credit union, CUES, innovation, netfinance, partnership symposium, social economy, social media
posted on Sunday, March 16, 2008
4 comments
I will see you at #2 and #3. Really looking forward to your talks.
Skipping #1, so you can work the bugs out! :)
comment from 
Tim McApine on March 17, 2008
Looking forward to having you there. #2 is basically a longer version of #1, so smart move.
#3 is a challenge I'm looking forward to!
comment from
wazaroff on March 17, 2008
Hi William,
This is Aimee, your newest friend in Astoria, OR. You may want to look at ShoreBank Pacific as a banking entity that uses a three "e" strategy: environment, economy and social equity. They try to implement all three "e"s in all of their business.
Hope this helps with your presentation. Talk to you soon!
comment from
on March 20, 2008
Thanks Aimee, I hadn't heard of ShoreBank Pacific. Now that I've seen them, I can't understand how that is even possible.
Will I meet you at any events this year?
comment from
wazaroff on March 20, 2008
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