my upcoming conferences
:.see all
Hi, I'm William. I'm the Director, Online Banking & Engagement at Vancity, Canada's largest credit union.
My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).
my peers
:.BankerVision
:.Banking Kismet
:.Banktastic
:.The Bankwatch
:.Benry
:.The Boardcast
:.Buzz Canuck
:.The Client Side
:.CU Communicator
:.CU Employee
:.CU Hype
:.The CU Loop
:.Currency Marketing
:.Denise Wymore
:.Doug True
:.EverythingCU
:.The Financial Brand
:.Marketing ROI
:.NetBanker
:.Nexus Connection
:.Noise to Signal
:.Open Source CU
:.Social Signal
:.The Story
:.Tinfoiling
:.Trey Reeme
:.Verity's Our Voices
Interview with me in Globe and Mail.
I am so pleased that some of my thoughts and tips on corporate blogs were published in today's Globe & Mail newspaper, in the Report on Business section. The article is called Enter the blogosphere, and was written by Andrea Southcott, who is the President of TBWA\Vancouver (Vancity's agency of record).
The article focuses on helpful tips for companies that want to blog. I've been working on Vancity's internal and external blogging strategies and policies, and so the timing was good to share some thinking.
By the way, because most of my audience on my blog is American, the Globe and Mail is Canada's largest nationally published English language newspaper. I'm pretty jazzed about it!
Enjoy!
posted on Monday, March 31, 2008
4 comments
Thanks William for the info and congrats on the great press.
I'm curious how you feel about the large study Pew conducted late last year that showed that young women/girls outpaced men/boys in blogging, content creation and photo posting (by significant margins). The only category boys dominated was downloading and producing videos. Comments?
comment from 
Roger Conant on March 31, 2008
Hi Roger, thanks for the comment. I didn't know about that study, so thanks for sharing that info.
I think for Vancity it's positive, because we are a more "feminine" brand, in that we have very high appeal for women. This reinforces a lot of my own thoughts about the value a blog brings to Vancity.
comment from
wazaroff on March 31, 2008
William,
Sincere congratulations and keep on blogging... Yours is one of the most interesting blogs i am subscribed to
Best,
Alex
comment from
on March 31, 2008
Thanks Alex. High praise indeed!
comment from
wazaroff on April 01, 2008
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