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Hi, I'm William. I'm the Director, Online Banking & Engagement at Vancity, Canada's largest credit union.
My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).
my peers
:.BankerVision
:.Banking Kismet
:.Banktastic
:.The Bankwatch
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:.The Boardcast
:.Buzz Canuck
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:.CU Communicator
:.CU Employee
:.CU Hype
:.The CU Loop
:.Currency Marketing
:.Denise Wymore
:.Doug True
:.EverythingCU
:.The Financial Brand
:.Marketing ROI
:.NetBanker
:.Nexus Connection
:.Noise to Signal
:.Open Source CU
:.Social Signal
:.The Story
:.Tinfoiling
:.Trey Reeme
:.Verity's Our Voices
ChangeEverything.ca is a 2007 Digital Marketing Award winner.
I am so pleased to learn that ChangeEverything.ca won a Certificate at the 2007 Digital Marketing Awards in the category of Website: Financial services.
The category is described as "Any site designed to promote banks, trusts, co-ops, investment brands, insurance, etc."
The awards as a whole are described this way:
The Digital Marketing Awards represents the best of interactive marketing in Canada. The awards are produced by Marketing magazine, and judged by the industry. The mandate of the DMAs is to inspire many by rewarding few. Those few will be chosen for their innovation and creativity, and for leveraging the interactive environment to it's full potential.The jury is impressive, and includes my friend Michael Seaton.
It's so nice to see ChangeEverything.ca doing good things in the community, while getting recognized by the industry. Feels good.
Labels: changeeverything, credit union, design, media, news, social media, socialsignal, user experience, vancity, web 2.0
posted on Sunday, October 07, 2007
8 comments
William,
This award is well-deserved. When I first saw this initiative, I was excited. Finally, a credit union that has taken clear position and run with it. Clearly, amongst FIs in your market, you own "change". Thanks for having the courage to take this on. Keep up the good work!
comment from 
Caleb Chang on October 07, 2007
Thanks, I truly appreciate the comment!
comment from
wazaroff on October 07, 2007
Nice job William. The recognition is well deserved.
comment from
on October 08, 2007
To echo Caleb, well-deserved. Congrats.
comment from
Ron Shevlin on October 08, 2007
William, Congratulations to you, Vancity, and all those responsible for changeeverything.ca. Your team provides inspiration for all those aspiring to socially responsible blogging.
comment from
on October 09, 2007
Really, really good news... and a tribute to your and Kate's work in helping the community find its voice and thrive. Congrats!
comment from
Rob Cottingham on October 11, 2007
Thanks all, it's nice to hear from so many people I respect so much.
comment from
wazaroff on October 11, 2007
@Rob - I looked back at my original post and there's something important I overlooked. I take some credit for the origination of ChangeEverything.ca as a way to express the Vancity brand in an innovative way. You and Alex from Social Signal and I all worked hard to make the site what it is.
But without Kate. the site would be empty and devoid of life. The DMA jury looked at the site, with very little background information and found a thriving community there. This award is much more due to Kate than myself. I should have said that in my main post. Sorry Kate!
comment from
wazaroff on October 16, 2007
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