my upcoming conferences

IABC Communicating Social Responsibility Conferences

Online Innovations in Financial Services Marketing

I'm William Azaroff. I direct Online Strategy & Community Engagement at Vancity, Canada's largest credit union.

My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).

my peers
:.BankerVision
:.Banking Kismet
:.Banktastic
:.The Bankwatch
:.Benry
:.The Boardcast
:.Buzz Canuck
:.The Client Side
:.CU Communicator
:.CU Employee
:.CU Hype
:.The CU Loop
:.Currency Marketing
:.Denise Wymore
:.Doug True
:.EverythingCU
:.The Financial Brand
:.Marketing ROI
:.NetBanker
:.Nexus Connection
:.Open Source CU
:.Small FI Blog
:.Social Signal
:.The Story
:.Tinfoiling
:.Trey Reeme
:.Verity's Our Voices
:.Visible Banking
:.Web Strategy

A three-parter on NetBanker.

My newest article is now live on NetBanker. Key Success Factors for Social Media Projects is the first part of three, detailing some of the success factors we at Vancity have found with ChangeEverything.ca since its launch a little over a year ago.

My next part will be about metrics and key performance indicators of social media projects and will be published next week. The third part will focus on the role of the community moderator to help ensure the success of a social media project.

All my NetBanker articles can be found at netbanker.com/azaroff.

Enjoy.

Labels: banking, blogging, changeeverything, credit union, innovation, netbanker, social media, vancity, web 2.0