my upcoming conferences

IABC Communicating Social Responsibility Conferences

Online Innovations in Financial Services Marketing

I'm William Azaroff. I direct Online Strategy & Community Engagement at Vancity, Canada's largest credit union.

My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).

my peers
:.BankerVision
:.Banking Kismet
:.Banktastic
:.The Bankwatch
:.Benry
:.The Boardcast
:.Buzz Canuck
:.The Client Side
:.CU Communicator
:.CU Employee
:.CU Hype
:.The CU Loop
:.Currency Marketing
:.Denise Wymore
:.Doug True
:.EverythingCU
:.The Financial Brand
:.Marketing ROI
:.NetBanker
:.Nexus Connection
:.Open Source CU
:.Small FI Blog
:.Social Signal
:.The Story
:.Tinfoiling
:.Trey Reeme
:.Verity's Our Voices
:.Visible Banking
:.Web Strategy

Net.Finance Day Three

Well the standout today at Net.Finance was Michael Seaton. He's a great presenter who knows how to tell his story effectively without PowerPointing to death. It was great content, relevant and useful. I wonder about the sophistication of the crowd with social marketing, but I think he gave everyone something big and real to think about.

I feel a little bad that Vancity spent good money sending us out and the information is either too esoteric or too high-level and vague. Presenters need to give real world examples, challenges, successes, failures, metrics, results, stories. You know, actionable information to help the rest of us build business cases and spread the gospel of the web as a marketing, communications and engagement tool for our customers and prospects.

I am excited about tomorrow. For me, this is where all the exciting stuff is.

Okay, off for some Mexican food. Great Mexican food is about the only thing I miss about LA. I lived like two blocks from the BEST.

Labels: azaroff, banking, blogging, credit union, netfinance, usa, vancity, web, web 2.0

posted on Wednesday, April 18, 2007

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2 comments
Thanks William, I am blushing. Very kind words. My only regret is that I have to leave tomorrow and won't get to see you present.

I'd love to have you on The Client Side podcast sometime soon. Stay in touch.
comment from Michael Seaton on April 18, 2007

My pleasure. I'd be happy to. I need to call your podcast call-in line...
Wm
comment from

wazaroff on April 18, 2007

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