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everythingcu on May 07, 2008

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my upcoming conferences

IABC Communicating Social Responsibility Conferences

Online Innovations in Financial Services Marketing

:.see all

about me
I'm William Azaroff. I direct Online Strategy & Community Engagement at Vancity, Canada's largest credit union.

My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).

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See you at Cossette Convergence.

I'm excited to participate in the upcoming Cossette Convergance 2008 here in Vancouver at the Arts Club Theatre.

I've been asked to speak on a panel entitled Giving Your Brand Away: Brand Communities, and will be a panelist alongside Ben Stringfellow from McDonalds USA, Thierry Hay-Sabourin from Future Shop and William Bakker from Tourism British Columbia. The panel will be moderated by Angele Beausoleil from Fjord, Cossette's online agency.

I'm honoured to be among these amazing people, and it should turn out to be a great event.

I'm very keen to hear from the keynote speaker Grant McCracken the author of Culture and Consumption.

If you'll be there, please let me know. And if you're thinking of attending, you can register here.

Labels: azaroff, changeeverything, conference, social marketing, social media, vancity

posted on Tuesday, May 06, 2008

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Congrats to Flock, hats off to Facebook.

So we gave it all we had, but in the end ChangeEverything.ca didn't take home a Webby.

Truly, it was such a crazy honour just to be nominated. We got all of Vancity behind this, right up to our CEO. It was great and very fun, but it was not meant to be.

The last time I was able to check, we were in second place for the People's Voice Webby Award, but a distant second (7%) to Facebook (78%). Needless to say, Facebook took it.

And the judged award went to the very cool Flock, the social media browser.

Here are the winners in our category of Social Networking

Labels: changeeverything, facebook, flock, social media, vancity, webbys

posted on Tuesday, May 06, 2008

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My Net.Finance results.

I received my scores this week from Net.Finance. These are the accumulated scores I received from the people at my presentation on April 14th.

Highest possible score: 5
Content: 4.4
Presentation: 4.7

Comments:

Great presentation
Excellent concept, illustrative presentation, thought provoking
Very interesting. Would have liked a bit more info on how they built this channel
Great insight into social marketing
Great presentation, just a little fast at times

I'm really pleased, because it means people liked both my content and my presentation style (although I was called out for speaking too quickly, to which I plead guilty).

I now have results from three Net.Finance presentations: this year's, last year's and this past January's Online Innovation conference.

Just as a point of reference, my scores from last year's Net.Finance were:
Content rating: 4.72
Presentation style rating: 4.61

My results from Online Innovations were:
Content Rating: 4.5
Presentation Style Rating: 4.67

It's nice that my results are fairly consistent, and people seem to like what I've been serving up. I look forward to the myriad of conferences that lie ahead for me this year.

Labels: azaroff, conference, netfinance

posted on Thursday, May 01, 2008

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The last day to vote in The Webbys.

A great article in the local daily 24 Hours today about ChangeEverything.ca (below). Today is the last day to vote for The Webbys. If you haven't already, please take a moment to do so now.

Thanks!

UPDATE: The writer seems to have spelled Kate's name wrong in the article. For the record, it is Kate Dugas.

Labels: banking, changeeverything, credit union, news, vancity, webbys

posted on Wednesday, April 30, 2008

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Why are we still using paper cups?

My friend Ruben has a very insightful article in The Tyee today about the destructive force of paper cups called The 50-Million-Tree Slurp. Well worth a read!

Labels: environment, rubenanderson, thetyee

posted on Wednesday, April 30, 2008

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Live blogging the Vancity AGM.

Who woulda thunk it, but Nancy Zimmerman live blogged the Vancity AGM tonight.

Impressive!

Labels: blogging, credit union, vancity

posted on Tuesday, April 22, 2008

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I'm asking for your vote (and showing you a funny video).

As most of you know, ChangeEverything.ca was nominated for a Webby Award in the Social Networking category. And now I have to ask for a favour. I need you to do two things:

Register on the Webbys site and vote for ChangeEverything.ca in the Social Networking category
Spread the word by sending this video (below) to everyone you know

For you Credit Union folk, spread the word among your staff, and help a CU get a Webby over Facebook. Voting ends May 1st, so time is of the essence!

Thanks in advance for your help!