Greetings and welcome to azaroff.com. I'm William Azaroff, an online branding & social media strategist with a strong background in extending brands to the web and engaging community online.
Some things to know about me:
- I direct Online Strategy & Community Engagement at Vancity, Canada's largest credit union
- I pioneered ChangeEverything.ca, the groundbreaking change-themed online community, which was nominated for another Webby Award
- I speak at conferences across North America about social media strategy, social marketing and the social economy
my background
I bring a decade of experience leading strategic web projects both at digital agencies and on the client side in Seattle, Los Angeles and Vancouver. I have spearheaded initiatives in several key verticals, including Financial Services, Entertainment & Media, Telecommunications and Automotive. The companies I've worked with include Disney, Honda, Vancity, 20th Century Fox, TELUS, Nike Jordan, the Government of British Columbia, Focus Features, Intuit Canada, Universal Pictures, the Vancouver Port Authority, The WB, Nestlé and AtomFilms.
online community building
I have had the good fortune to work on projects designed to enhance clients' brands by engaging community in innovative ways. Some highlights include:
- ChangeEverything.ca is Vancity's groundbreaking social media project where people can name their change and work to make it happen via this innovative online community (and it's the project I am most proud of)
- 2010 Commerce Centre is a site where BC businesses can find opportunities related to the upcoming 2010 Winter Games in Vancouver
- Honda Rider's Club of America is a community site for Honda's motorcycle enthusiast group
- As Community Producer at AtomFilms, a pioneer of online media, I developed projects to engage the community of 1.2 million registered users
- The Callboard is a site for members of the small Seattle filmmaking community to connect people and projects
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